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ATTENTION - Our website for ordering from our store  is the .com URL address following.  This is the url  We are currently populating this new website with mobile apps, product lines, services and many more resources.  Please visit us there and stand by as our store grows.  Thank you!  The team at AWH.


What is Biofeedback?
Biofeedback is a process or a means for gaining back our body processes to relieve pain, increase relaxation and develop greater health and comfort.  Through it we can learn how to change physiological activity for the purposes of improving health and performance and bring about homeostasis to our bodies.  We want to have control over our own body and not have it controlling us.  Homeostasis is about having balance and harmony in our physiology which allows for greater healing and better health.  Precise instruments measure physiological activity

such as brainwaves, heart function, breathing, muscle activity or tension, sweat gland activity, and skin temperature. These instruments rapidly and accurately "feed back" information to the user and let them know they are moving in the desired direction. The presentation of this information (often in conjunction with changes in thinking, emotions, and behavior) supports desired physiological changes. Over time, these changes can endure without continued use of any instrumentation.Psychophysiology involves the scientific study of the interrelationships of physiological and cognitive processes.  Physiological psychologists often manipulate physiology and observe behavior.  In contrast, psycho-physiologists often facilitate, manage, guide, hinder, or obstruct human psychological variables and observe the physiological effects.

As a form of “applied psychology” clinical biofeedback helps people alter their behaviors with feedback from their physiology.  Behaviors such as muscle activity, peripheral blood flow, cardiac activity, sweat gland activity, brain electrical activity, and blood pressure can be altered using biofeedback.  Some providers of clinical biofeedback call themselves “clinical psycho-physiologists.  This name emphasizes the applied nature of their professional activities and their involvement with this scientific specialty.

Dr. Claude Bernard developed the concept of physiological “homeostasis” as the major process by which the body maintains itself.  The concept became integral to the discipline of physiology.  Physical and mental diseases are thought to occur because some homeostatic feedback mechanism is malfunctioning.  One of the major effects of such homeostatic imbalance is stress.  Stress is responsible for approximately 70% of visits to medical doctors!  It is something to think about.

How Does Stress Affect Your Life?

In Dr. Walter B. Canon’s book, The Wisdom of the Body, he describes the natural causes and results of the innate stress response.  He named this response fight or flight.  Dr. Hans Selye’s extensive research led to a three stage concept on the nature of the physiological stress response.  These stress stages; alarm, resistance, and exhaustion; can be seen as a person moves from perceived hardship, through coping (getting used to stress), to intolerance of the stress condition.

The brilliant work of Cannon and Selye contributed significantly to the development of the field of psychosomatic medicine.  Their work increased awareness of the role of stress in physical and mental diseases.  This awareness nurtured applied biofeedback, and many applications focused on stress-related disorders.

Within the United States there are many factors encouraging biofeedback applications.  These factors include the heightened costs of health care and the resulting need for more efficacious and cost-effective medical treatments.  In addition, it is commonly recognized that pharmacotherapy, with all its benefits, is of limited value for many patients.  Some patients cannot take medications because of untoward side effects, some patients avoid compliance; and some physicians are actually deemphasizing pharmacotherapy.

Perhaps even more significant for biofeedback is the current popular public health emphasis on prevention.  The movement toward wellness has continued to grow year after year.  Practitioners of holistic health also emphasize self-regulation and self-control resulting in more people becoming involved in lifestyle changes to improve their health.  These changes include physical fitness, caffeine and nicotine avoidance, alcohol reduction, and better weight control.  More people are assuming increased responsibility for their physical, as well as their mental and spiritual, well-being.  In addition, more people are accepting responsibility for their recovery from illness.  Many patients, as well as practitioners, believe that biofeedback therapies facilitate and fit well into these efforts to self-regulation, wellness, and growth.

Biofeedback can address many health issues


  • Anxiety/Depression
  • Essential Hypertension (High Blood Pressure)
  • Headaches (Migraine and Tension)
  • Chronic Pain
  • Sleep Disorders (Insomnia)
  • TMJ Dysfunction and Bruxism (Unconsciously grinding the teeth)
  • Raynaud’s Disease (Abnormal vasoconstriction of the extremities upon exposure to cold or emotional stress)
  • Stress Management

What to Expect in a Biofeedback Session
Biofeedback training takes place in a quiet, comfortable office environment.  Training sessions are usually one hour in length, and are generally scheduled once per week.  The number of sessions generally ranges anywhere from 3 to 12 sessions, depending on a person’s needs.  Training is completed when a person demonstrates the ability to use the techniques learned in the sessions independently and successfully.

The Benefits of Biofeedback
Biofeedback is a mirror that enables self-regulation.  It is a safe, non-invasive short-term training method that uses active, individualized, empowering techniques to
produce long-lasting effects.

Biofeedback initial exams and sessions are available for purchase through our catalog.  Please click:  AWH Product Catalog



Heartmath on Stress & Emotions
Science of the Heart
Alpha Stim Technology

Emotional Balance and Health


Biofeedback Resources
Entrainment, Coherence & Autonomic Balance


Some Physical Conditions that AWH addresses:

Acid Reflux Disease (GERD)
Addictions and Eating Disorders
Blood Nutrition and Sugar Balancing
Brain and Neurotransmitter Balancing
Chronic Illness, Pain , or Depression
Detoxification Emotional Balancing
Endocrine Balancing
Fatigue or Fibromyalgia (CFS)
GI Tract Disorders
Hypertension (High Blood Pressure)

Irritable Bowel Syndrome (IBS)
Other Health or Organ Conditions
Nutritional Concerns
Obsessive Compulsive Disorder (OCD)
Post-Traumatic Stress Disorder (PTSD)
Skin Problems

Alternative Worldwide Health (AWH) designed this website for educational purposes. AWH is not liable for any misconception or misuse of information provided.  The services and products presented herein are not designed to diagnose, prevent, mitigate or cure any disease, illness, or health condition.  AWH has no  liability or responsibility for any direct, indirect, or inconsequential loss, damage, or injury as a result of allegations regarding direct or indirect causes by the information, services, or products contained in the website.  The information presented herein is in no way intended as a substitute for medical consultation. Anyone with a health care condition, disease or illness should see their health care practitioner for diagnosis and treatment.


Aurora Office:  Alternative Worldwide Health
2323 S. Troy Street Bldg 3 (Lower Floor), Suite 108

Aurora, CO 80014

 Phone 303.683.5090